Social Media & Digital Engagement Strategies for Health Care

This session will explore social media strategies to reach consumers when a structural communication block exists.

2nd.MD is a members-only service that frequently functions as a B2B2C business model. In order to reach the consumers that are ultimately using the services 2nd.MD provides, social media strategies were created to bypass the communication block that arises when a company must go through another company to market to their end user.

Discover tactics to incite action from a difficult-to-reach audience by using social media advertising and digital marketing reinforcement. Including how to:

• Determine which social media platform to choose and how to utilize each platform differently
• Build a digital campaign around social media ads that can nurture leads
• Develop email marketing and Google AdWords campaigns to support social media advertising
• Track and report the reach and impact of the social media ads
• Replicate and adjust the campaign for future marketing efforts

Ross Caplet, Account Executive

2nd.MD

Brianna Collins, Digital Marketing Director