Social Media & Digital Engagement Strategies for Health Care has ended
Social Media for Health Care Marketing
June 26 - 28, 2017
San Francisco, CA
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Tuesday, June 27 • 3:15pm - 3:50pm
Creating Social Media Marketing Strategies For An Aging Patient Population
Civitas Senior Living

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The elderly uses social media to bridge the geographic gap between them and their loved ones far away and to re-connect with friends from a far-off time. Studies show that the internet has become an important portal for reducing isolation, loneliness and other depressive symptoms. Marketing to the senior patient population using social media must be managed differently than to other audiences.


Learn how to overcome challenges associated with marketing to seniors through social media, including how you can:


  • Analyze tactics for successful social media marketing to the senior population
  • Recognize the importance of serving the senior population well through all channels
  • Create a campaign and response team that can serve your aging audience


Rachel Williams, Community Relations Manager

Civitas Senior Living

avatar for Rachel Williams

Rachel Williams

Community Relations Director, Civitas Senior Living
Rachel Williams is the Director of Digital Marketing at Civitas Senior Living, a privately held, Texas-based senior living management and consultancy firm. In this role, she manages website development and maintenance, SEO, social media, and digital content creation for the growing... Read More →

Tuesday June 27, 2017 3:15pm - 3:50pm PDT