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Social Media & Digital Engagement Strategies for Health Care has ended
Social Media for Health Care Marketing
June 26 - 28, 2017
San Francisco, CA
http://bit.ly/2lWzTcN
Tuesday, June 27 • 9:15am - 9:50am
Managing The Legal Risks Of Social Media Without Letting The Legal Risks Manage You
Mayo Clinic

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Mayo Clinic is one of the world’s most well-known and respected healthcare brand and operates in a highly regulated industry where missteps can not only lead to brand disaster, but government fines and patient lawsuits. Despite this, Mayo Clinic is at the forefront of the social media revolution, encouraging its employees to Tweet, Facebook and Pin. Hear from Mayo’s in house legal counsel how Mayo’s in-house social media team and in-house legal team collaborate to manage legal risks.

 

In this session you will learn:

 

  • Best practices for managing the myriad legal and brand risks without gutting the value of your social media efforts;
  • Strategies for Proactively partnering with your legal staff to collaboratively manage these risks;
  • How to avoid common missteps that can lead to disasters for your brand and your career
  • How to draft social media policies that protect your company and employees from the most important legal and brand risks;
  • Tips for managing social media gaffes that could help prevent them from going viral.

 

Dan Goldman, In-House Legal Counsel

Mayo Clinic


Speakers
avatar for Dan Goldman

Dan Goldman

In-House Legal Counsel, Mayo Clinic
Dan Goldman is in house legal counsel at Mayo Clinic, one of the world’s largest private healthcare providers, employing over 40,000 people at facilities in Minnesota, Arizona, Florida, and Wisconsin.    Dan is the legal advisor for Mayo Clinic’s industry-leading social medial... Read More →


Tuesday June 27, 2017 9:15am - 9:50am
TBA